Getting Personal…The Key to Building Trust with Your Email Subscribers

How do you communicate with your email list? Do you send them… excerpts from blog posts that link back to your website? announcements about upcoming products, programs or services? promotional emails from your affiliates? newsletter articles that include tips and strategies related to your expertise? If you answered YES to any of the items above… that’s great, these are all appropriate ways to communicate with your list. However there’s a big BUT and here it is: If you do these things without ever getting personal, you’re missing a huge opportunity to build trust and connection with your...

Is Inconsistency Killing Your Business?

There are thousands of solopreneurs out there trying to make their messages heard. The hard truth is that only a small percentage actually succeed, while the majority get lost in the noise. If you want to be the brand that stands out, attracts clients and impacts other people’s lives while positively influencing your own, then consistency is KEY to your...

How to Prepare for Your Personal Branding Photo Shoot

If you can only do ONE thing to improve your visual brand, it should be professional head shots. Professional headshots can make the difference between you being perceived as lacking credibility, to being THE person who your ideal clients trust and want to work with. As a service-based solopreneur who is the face of your brand, you don’t want just any professional head shot however -  you want personal branding...

How to Make Competition Irrelevant

If you’ve ever attended a Daring Divas event or worked with me privately, you’ve probably heard me express how I feel about competition: I don’t believe in it. It’s not that competition doesn’t exist, but rather, it exists as a notion we make up in our heads out of a place of scarcity. Truthfully, it doesn’t matter how many other businesses do the same thing that you do, because when you get clear...
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