Getting Personal…The Key to Building Trust with Your Email Subscribers

Getting Personal…The Key to Building Trust with Your Email Subscribers

How do you communicate with your email list? Do you send them… excerpts from blog posts that link back to your website? announcements about upcoming products, programs or services? promotional emails from your affiliates? newsletter articles that include tips and strategies related to your expertise? If you answered YES to any of the items above… that’s great, these are all appropriate ways to communicate with your list. However there’s a big BUT and here it is: If you do these things without ever getting personal, you’re missing a huge opportunity to build trust and connection with your subscribers. Without trust and connection, you will lose hundreds, maybe even thousands of clients over time. Your email list subscribers are the people who have gone out of their way to receive communication from you. This means that they want to be connected with you, and just like any relationship, if you never open up and show them who you are, true connection will not be able to happen. How to get personal with your list: Getting personal isn’t easy for many people, including me. Even though I have a prominent presence in my town, and a growing presence online, I’m actually a fairly quiet and private person in my personal life. I don’t like broadcasting every detail about what I ate for breakfast for the world to see. The good news is that’s not what I’m suggesting… unless it had some important relevance to my business and I could connect the dots for my readers. What I’m suggesting is that for every email newsletter you send, you include a personal message at the top. This...
Your Personal Brand Requires Your Opinion

Your Personal Brand Requires Your Opinion

Think of any personal brand you know. How about Oprah Winfrey, Ellen DeGeneres or Lady Gaga just to give you a few ideas. These are all powerful, influential women, who many people know, trust and love. And one thing they all have in common is that they courageously share their opinions, loud and clear for the world to hear. They do this despite the fact that some people might disagree or might outright despise them for what they stand for. They do this because the causes that they fight for are bigger than the fear of ruffling some feathers. The truth is that these women wouldn’t have grown to be such powerful and influential personal brands if they stayed quiet or only talked about non-controversial subjects. The reason they have attracted such massive followings is because people know who these women are and what they stand for, which makes it extremely easy to decide if they resonate with their message and want to join their tribe of raving fans. How this relates to your personal brand… As a business owner, this is one of the most important personal branding lessons that you can learn. It is a lesson that has been reinforced for me time and time again during the past few weeks/months of our political situation in here the United States. When you don’t share your opinion, it leaves people in the dark about where you stand. They wonder if they should trust you. Some might even lose respect for you. When you don’t share your opinion, your tribe stays small with luke-warm followers because you haven’t given...
Is Inconsistency Killing Your Business?

Is Inconsistency Killing Your Business?

There are thousands of solopreneurs out there trying to make their messages heard. The hard truth is that only a small percentage actually succeed, while the majority get lost in the noise. If you want to be the brand that stands out, attracts clients and impacts other people’s lives while positively influencing your own, then consistency is KEY to your success. You can’t expect results when you only go to the gym once a month, right? Same goes for your brand. In fact, consistency is one of the most overlooked strategies available to dramatically increase your followers and attract new clients. If you can master it, you will blaze to the top. But like I mentioned, most solopreneurs don’t. Most solopreneurs get stuck in one (or all) of the following “consistency pitfalls”. Consistency pitfalls: They show up to a networking event once and never return They launch an Instagram account and then only post a couple times per month They give a talk and then never do it again They constantly change up how they talk about what they do They have a new ideal client every week They create a Meetup Group and don’t add regular events to their calendar They send their newsletter twice a year Their visual branding changes with the seasons You get the idea. And do you know the truly unfortunate thing? The solopreneurs who get trapped in these consistency pitfalls usually give up on their dream because they convince themselves that “it just isn’t working.” And they are correct. It isn’t working. And the reason is because they are inconsistent. Being consistent takes...
How to Prepare for Your Personal Branding Photo Shoot

How to Prepare for Your Personal Branding Photo Shoot

If you can only do ONE thing to improve your visual brand, it should be professional head shots. Professional headshots can make the difference between you being perceived as lacking credibility, to being THE person who your ideal clients trust and want to work with. As a service-based solopreneur who is the face of your brand, you don’t want just any professional head shot however -  you want personal branding headshots. Unlike stuffy corporate headshots where you’re posed in an awkward position with a gray backdrop, your personal branding head shots should capture different facets of your personality and be shot at various locations. Below I’ve laid out exactly how to prepare for your personal branding head shots to ensure your photos align with your brand and can be used across your brand’s many touchpoints. Personality Shots: You are the face of your brand, so you’ll want to capture many different expressions of your personality to use in various contexts across your brand. For example you might use your headshots in blog posts, newsletter articles, social media posts, website headers, and promotions for talks and webinars. Let’s say you’re a business coach who is posting a blog about “How to Banish Overwhelm as a New Entrepreneur” - wouldn’t it be cool to include a picture of you looking “overwhelmed”, with the title of your blog post overlaid on top? The personality facets that you’ll want to capture during your photo shoot depend on your unique brand and business, but below are some ideas to get you started. Know that any emotions you might perceive as “negative” would be used in a marketing context to promote a talk, blog post, social media post etc. that addresses overcoming that particular “negative” emotion in relation...
How to Make Competition Irrelevant

How to Make Competition Irrelevant

If you’ve ever attended a Daring Divas event or worked with me privately, you’ve probably heard me express how I feel about competition: I don’t believe in it. It’s not that competition doesn’t exist, but rather, it exists as a notion we make up in our heads out of a place of scarcity. Truthfully, it doesn’t matter how many other businesses do the same thing that you do, because when you get clear about… who you are and what you stand for, and why your signature brand is unique… your ideal clients will be attracted to work with you because they resonate with YOU. It won’t matter that “Mary Jane” down the street (or a mouse click away) does the same thing. Granted, you still have to kick butt at “that thing you do,” but that’s a given, right? Being excellent at what you do is the easy part. The hard part is knowing why your ideal clients should choose you over all the other businesses out there that offer similar services. When I work with clients privately in my Unleash Your Signature Brand VIP Intensive, or Daring Entrepreneur Coaching Program, one of the things I help them do is define their “Brand Edge” - the thing/s that set their brand apart from other similar brands in their field. If you’ve ever sat down to think about “what sets you apart,” you probably won’t be surprised to know that this is a place where my clients often get stuck. Even though I can guarantee that you are indeed unique, it can be hard to identify what makes you unique all by yourself. It’s much easier...
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