Your Personal Brand Requires Your Opinion

Your Personal Brand Requires Your Opinion

Think of any personal brand you know. How about Oprah Winfrey, Ellen DeGeneres or Lady Gaga just to give you a few ideas. These are all powerful, influential women, who many people know, trust and love. And one thing they all have in common is that they courageously share their opinions, loud and clear for the world to hear. They do this despite the fact that some people might disagree or might outright despise them for what they stand for. They do this because the causes that they fight for are bigger than the fear of ruffling some feathers. The truth is that these women wouldn’t have grown to be such powerful and influential personal brands if they stayed quiet or only talked about non-controversial subjects. The reason they have attracted such massive followings is because people know who these women are and what they stand for, which makes it extremely easy to decide if they resonate with their message and want to join their tribe of raving fans. How this relates to your personal brand… As a business owner, this is one of the most important personal branding lessons that you can learn. It is a lesson that has been reinforced for me time and time again during the past few weeks/months of our political situation in here the United States. When you don’t share your opinion, it leaves people in the dark about where you stand. They wonder if they should trust you. Some might even lose respect for you. When you don’t share your opinion, your tribe stays small with luke-warm followers because you haven’t given...
How to Prepare for Your Personal Branding Photo Shoot

How to Prepare for Your Personal Branding Photo Shoot

If you can only do ONE thing to improve your visual brand, it should be professional head shots. Professional headshots can make the difference between you being perceived as lacking credibility, to being THE person who your ideal clients trust and want to work with. As a service-based solopreneur who is the face of your brand, you don’t want just any professional head shot however -  you want personal branding headshots. Unlike stuffy corporate headshots where you’re posed in an awkward position with a gray backdrop, your personal branding head shots should capture different facets of your personality and be shot at various locations. Below I’ve laid out exactly how to prepare for your personal branding head shots to ensure your photos align with your brand and can be used across your brand’s many touchpoints. Personality Shots: You are the face of your brand, so you’ll want to capture many different expressions of your personality to use in various contexts across your brand. For example you might use your headshots in blog posts, newsletter articles, social media posts, website headers, and promotions for talks and webinars. Let’s say you’re a business coach who is posting a blog about “How to Banish Overwhelm as a New Entrepreneur” - wouldn’t it be cool to include a picture of you looking “overwhelmed”, with the title of your blog post overlaid on top? The personality facets that you’ll want to capture during your photo shoot depend on your unique brand and business, but below are some ideas to get you started. Know that any emotions you might perceive as “negative” would be used in a marketing context to promote a talk, blog post, social media post etc. that addresses overcoming that particular “negative” emotion in relation...
How to Make Competition Irrelevant

How to Make Competition Irrelevant

If you’ve ever attended a Daring Divas event or worked with me privately, you’ve probably heard me express how I feel about competition: I don’t believe in it. It’s not that competition doesn’t exist, but rather, it exists as a notion we make up in our heads out of a place of scarcity. Truthfully, it doesn’t matter how many other businesses do the same thing that you do, because when you get clear about… who you are and what you stand for, and why your signature brand is unique… your ideal clients will be attracted to work with you because they resonate with YOU. It won’t matter that “Mary Jane” down the street (or a mouse click away) does the same thing. Granted, you still have to kick butt at “that thing you do,” but that’s a given, right? Being excellent at what you do is the easy part. The hard part is knowing why your ideal clients should choose you over all the other businesses out there that offer similar services. When I work with clients privately in my Unleash Your Signature Brand VIP Intensive, or Daring Entrepreneur Coaching Program, one of the things I help them do is define their “Brand Edge” - the thing/s that set their brand apart from other similar brands in their field. If you’ve ever sat down to think about “what sets you apart,” you probably won’t be surprised to know that this is a place where my clients often get stuck. Even though I can guarantee that you are indeed unique, it can be hard to identify what makes you unique all by yourself. It’s much easier...
15 Branding Myths to Bust Right Now

15 Branding Myths to Bust Right Now

15 Branding Myths to Bust Right Now Have you fallen for any of the following branding myths? If you’re anything like me (I’ve fallen for almost all of these myths to some degree at certain points in my business), then I’m going to guess that you’re under the influence of at least one of these myths right now. And honestly, I don’t blame you. It’s easy to fall for these branding myths when there’s so much misinformation about branding floating around. Branding can be a difficult concept to grasp… so I want to clear it up for you by busting the top 15 branding myths that I hear online, as well as from my clients, tribe members. Myth #1. “I’m just starting my business, so my branding can wait until later.” TRUTH: When I start with a new client, branding is the very first thing we do. Why? Because your brand influences everything else in your business. Without it, all those other things (like your newsletter, website, presentations, videos, networking, etc.) will be less cohesive, impactful and memorable. Myth #2. “I’m so good at what I do that I don’t need a brand.” TRUTH: It doesn’t matter how amazing you are at what you do; if you don’t know how to communicate it through a clear, authentic and compelling signature brand, you won’t have much luck attracting clients. Myth #3. “My brand will limit my creative expression and box me in.” TRUTH: Your brand might put you in a box, but it’s a REALLY good box. It’s the kind of box that feels so authentically YOU that you don’t...
SOCIALICON
Instagram
Facebook
Follow by Email