Getting Personal…The Key to Building Trust with Your Email Subscribers

Getting Personal…The Key to Building Trust with Your Email Subscribers

How do you communicate with your email list? Do you send them… excerpts from blog posts that link back to your website? announcements about upcoming products, programs or services? promotional emails from your affiliates? newsletter articles that include tips and strategies related to your expertise? If you answered YES to any of the items above… that’s great, these are all appropriate ways to communicate with your list. However there’s a big BUT and here it is: If you do these things without ever getting personal, you’re missing a huge opportunity to build trust and connection with your subscribers. Without trust and connection, you will lose hundreds, maybe even thousands of clients over time. Your email list subscribers are the people who have gone out of their way to receive communication from you. This means that they want to be connected with you, and just like any relationship, if you never open up and show them who you are, true connection will not be able to happen. How to get personal with your list: Getting personal isn’t easy for many people, including me. Even though I have a prominent presence in my town, and a growing presence online, I’m actually a fairly quiet and private person in my personal life. I don’t like broadcasting every detail about what I ate for breakfast for the world to see. The good news is that’s not what I’m suggesting… unless it had some important relevance to my business and I could connect the dots for my readers. What I’m suggesting is that for every email newsletter you send, you include a personal message at the top. This...
Your Personal Brand Requires Your Opinion

Your Personal Brand Requires Your Opinion

Think of any personal brand you know. How about Oprah Winfrey, Ellen DeGeneres or Lady Gaga just to give you a few ideas. These are all powerful, influential women, who many people know, trust and love. And one thing they all have in common is that they courageously share their opinions, loud and clear for the world to hear. They do this despite the fact that some people might disagree or might outright despise them for what they stand for. They do this because the causes that they fight for are bigger than the fear of ruffling some feathers. The truth is that these women wouldn’t have grown to be such powerful and influential personal brands if they stayed quiet or only talked about non-controversial subjects. The reason they have attracted such massive followings is because people know who these women are and what they stand for, which makes it extremely easy to decide if they resonate with their message and want to join their tribe of raving fans. How this relates to your personal brand… As a business owner, this is one of the most important personal branding lessons that you can learn. It is a lesson that has been reinforced for me time and time again during the past few weeks/months of our political situation in here the United States. When you don’t share your opinion, it leaves people in the dark about where you stand. They wonder if they should trust you. Some might even lose respect for you. When you don’t share your opinion, your tribe stays small with luke-warm followers because you haven’t given...
5 Ways to Get a Grip… On Your Crazy Schedule!

5 Ways to Get a Grip… On Your Crazy Schedule!

It’s easy to feel overwhelmed with everything there is to do to build your business. Especially when you’re just starting out. And it’s true – there can be a lot to do. But one thing I’ve learned throughout my eight years of being a business owner, is that the better grip I have on my schedule, the less overwhelmed I feel and the more I am able to accomplish. Below are 5 ways that I keep a grip on my schedule. Today, I live by each of these time-saving strategies… but the reason I can confidently share these strategies with you now, is because I spent the first few years of my business not doing these things. Which cost me time, sanity and health. 5 ways to get a grip on your crazy schedule: 1. Schedule clients on specific days Choose 1-3 days/wk (or every-other-week) for “client days.” This frees up the other days to work on projects that create leverage and move your business forward. 2. Schedule all other events and meetings on client days I call these my “extrovert days.” Because believe me, they can be very full, but I prefer a couple very full days to having clients, events & meetings scattered all over the week. This saves me time. For example, it takes me about an hour to get ready for an “extrovert day”. If I only have to get ready 2 days per week, instead of 5, that saves me 3 hours per week that I can use to work on important biz projects! 3. Always be the one who suggests meeting times Stop asking people when they’re available; instead tell them...
How to Know When It’s Time to Hire Your First Virtual Assistant

How to Know When It’s Time to Hire Your First Virtual Assistant

How to Know When It’s Time to Hire Your First Virtual Assistant When I hired my first virtual assistant I doubled my income from the previous year. Not to say that this was the only factor in my income boost, but it was a BIG reason. With my virtual assistant’s support I was able to hand over the administrative tasks that were sucking up TONS of my time and focus on the parts of my business that drove me forward and earned money. That being said, hiring my first virtual assistant wasn’t an easy decision. First I had to get over some of the barriers that were standing in my way of taking the leap. I can’t afford a virtual assistant… Although it can be hard to know exactly when to hire a virtual assistant, I can tell you that it’s probably sooner than you think. One reason it can be hard to know when to hire a virtual assistant is because you might be stuck thinking you don’t have the money to pay an assistant. This was my mindset for the first few years of my business. And I paid for it, literally…in the form of lost hours and lost money. It wasn’t until I was able to transition my mindset from “I can’t afford a virtual assistant” to, “a virtual assistant is an investment that will help me increase my income” that I was able to make real strides forward in my business. For example, before I hired a VA I was stuck making 5K in my business (or less) every month. I just couldn’t seem to...
The “Young Myth”: Why Your Young Age is Actually an Advantage in Your Business

The “Young Myth”: Why Your Young Age is Actually an Advantage in Your Business

When I started my coaching business at age 24 (but looked 16), my biggest concern was that no one would take me seriously. Today, at 32, 65 year-old women sit in my office and share that they aspire to be more like me. That they are drawn to me because I am dynamic, well-spoken, present, organized and….you guessed it, YOUNG. In fact, 99% of my clients are at least 10 years older than me. Rather than being a client-attraction roadblock, being young is a big reason why many of my clients choose ME as their coach. If you’re a young coach or any other type of service-based biz owner, I’m here to bust the “young myth” - that you can’t be taken seriously or grow a thriving biz because of your age. YOU CAN! But here’s the thing: if you’re hung up on your age being an issue, it will be until you get over it. As long as you believe in the “young myth”, you will… Assume you are being judged and therefore try to hide it. When you try to hide a part of who you are, you end up coming across as inauthentic (like when I used to wear fake glasses to try to look older). Attract situations and people into your life that affirm your fear. The universe sends these experiences to give you the opportunity to stand your ground, but until you learn the lesson, you’ll see them as affirmation that no one wants to work with you because you are young. Take fewer risks. You assume people won’t want to work with you because of your age, so you don’t put yourself...
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