Your Personal Brand Requires Your Opinion

Your Personal Brand Requires Your Opinion

Think of any personal brand you know. How about Oprah Winfrey, Ellen DeGeneres or Lady Gaga just to give you a few ideas. These are all powerful, influential women, who many people know, trust and love. And one thing they all have in common is that they courageously share their opinions, loud and clear for the world to hear. They do this despite the fact that some people might disagree or might outright despise them for what they stand for. They do this because the causes that they fight for are bigger than the fear of ruffling some feathers. The truth is that these women wouldn’t have grown to be such powerful and influential personal brands if they stayed quiet or only talked about non-controversial subjects. The reason they have attracted such massive followings is because people know who these women are and what they stand for, which makes it extremely easy to decide if they resonate with their message and want to join their tribe of raving fans. How this relates to your personal brand… As a business owner, this is one of the most important personal branding lessons that you can learn. It is a lesson that has been reinforced for me time and time again during the past few weeks/months of our political situation in here the United States. When you don’t share your opinion, it leaves people in the dark about where you stand. They wonder if they should trust you. Some might even lose respect for you. When you don’t share your opinion, your tribe stays small with luke-warm followers because you haven’t given...
Your Business is Like Crossfit

Your Business is Like Crossfit

I haven’t really shared much about this yet with you, my fabulous tribe…but I’ve been kicking butt at Crossfit since the end of February. I decided to join a Crossfit gym this year because I had put on 20 lbs since my wedding in 2010. I was fed up with feeling out of shape. It was time to get serious about feeling better and showing up more energized for my clients. My regular gym, just wasn’t working for me anymore. I wanted to be part of a community where I’d be held accountable, where there was a culture of like-minded people who could inspire me and lift me up, and where there were workouts that I actually enjoyed doing! Crossfit provided all of this and more. Since February, I’ve made Crossfit a consistent part of my life. I go 5 times a week and absolutely LOVE it. It’s fun! I enjoy the workouts and I actually wantto keep going back for more. One of the most exciting parts is that I’m starting to notice physical results. I feel stronger and leaner, and even though I don’t care that much about actual pounds, I’ve lost about 8, which feels great! I’m going to keep this up and look forward to showing off my muscles to you in a few months, lol. But really, this article isn’t so much about Crossfit, as the biz lessons that can be gleaned from this experience. There are 2 major lessons that I that I learned from Crossfit that are directly related to your business: 1. Consistency As much as some business gurus out there want you to believe - there isn’t a magic bullet...
5 Ways Gratitude Will Transform Your Business

5 Ways Gratitude Will Transform Your Business

Gratitude is all the rage, and for good reason. If you commit to practicing gratitude, it will transform your life. But did you know that gratitude can also transform your business? Gratitude instantly increases the power of your personal presence, helping you become a more magnetic (aka more successful) business leader. Here’s how. 5 Ways Gratitude Will Transform Your Business: 1. Gratitude helps you feel happy. Gratitude and happiness go hand and hand. The more gratitude you feel and express, the more happiness you will feel and express. The more happiness you feel and express, the more magnetic you will be as a business leader, attracting new clients and business relationships that will help grow your biz. 2. Gratitude helps you be present. Gratitude immediately brings you into the present moment because it helps you focus on the things you’re grateful for in your life right now. Presence (the ability to give someone your full, undivided attention) is key to a Powerful Personal Presence, immediately making people feel important and cared for when they’re around you. If you can give the gift of presence, you’ll be remembered and loved as someone who stands out from the masses of business owners who are too busy and too distracted to give their full attention. 3. Gratitude is the antidote to neediness and desperation. Imagine a business owner you know with a Powerful Personal Presence. Is that person needy or desperate? Probably not. Yet many women go about building their businesses based in at least one of these emotions. Gratitude will shift your mindset to abundance, immediately dissolving neediness and desperation, and...
Step Into Your Powerful Biz Owner Shoes…Literally

Step Into Your Powerful Biz Owner Shoes…Literally

You know that business owner you envision becoming…someday? Well, it’s time to start stepping into her shoes now. What does she look like? How does she dress? What kinds of shoes does she wear? How does she carry herself? What is her office space like? What does the inside of her car look like? If you wait until your first public talk or your first client meeting to try to embody this powerful leader, you will probably end up scrambling to try to figure out how she shows up and you’ll likely appear uncomfortable and inauthentic. If you start now, you will appear genuine, empowered and at home in your skin when the time comes to really be “on.” Think about your clothes, accessories and your physical environment as they are right now. Do these things represent the leader who you want to become? If not, it’s time to begin transforming your appearance and your physical space into that of the leader you envision becoming. I’m not talking about going out and buying the most expensive things. What I recommend, is that you create a clean and organized living space and wardrobe that helps you mentally, emotionally and physically embody your inner business owner. Step into Your Powerful Biz Owner Shoes Without Breaking the Bank: 1. People always comment on how much they love my necklaces; well, believe it or not, Target makes some pretty fab jewelry;-)…and so do I (I used to make my own jewelry all the time, I even did it as a side biz in college). 2. Is your office comprised of old, mismatched, falling apart furniture? If so, take a trip to...
Love Notes – An Instant Pick Me Up When You’re Feeling Down

Love Notes – An Instant Pick Me Up When You’re Feeling Down

Being an entrepreneur isn’t always easy…actually let me restate that – being human isn’t always easy. Some days you feel on top of the world; like the days when you have a new client sign up at your highest rate ever, you receive an email from a client thanking you for the difference you’ve made in their life, or a colleague you admire asks you to be their joint venture partner. Then there’s other days when you’re stuck in a funk. Maybe only two people showed up to your event, you received hurtful criticism on your Facebook page, or perhaps you’re PMSing (PMS is usually what does it for me). On these days nothing seems to go your way. You probably feel a little depressed, insecure, and you might even question if becoming an entrepreneur was the right choice. I’ve been there. In fact, I don’t know any entrepreneur who hasn’t. One strategy I use for an instant pick me up when I’m feeling down is a “Love Notes” folder in my inbox. Every time I receive an email expressing appreciate, admiration or positive acknowledgement for who I am, the work I do, or the impact I’ve made on someone’s life, I put it in my Love Notes folder. You should create a love notes folder too! It really is an instant pick me up when you’re feeling down. On those days when you’re stuck in a funk and find yourself questioning your value and impact, go to that folder and read through your “Love Notes.” I promise, this simple act will transform your mood and have you back to your positive, optimistic self in no time. Be...
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