Do Your Clothes Send the Wrong Message?

Do Your Clothes Send the Wrong Message?

Do your clothes, hair and accessories match the brand experience you want to deliver? …OR Is your personal style slopped together without intention? As a service-based business owner, YOU are the face of your brand, so your personal style is important. Whether you like it or not, your personal style influences how you are perceived and whether your ideal clients choose to work with you. If you’ve been in my world for a while now, you understand that your brand is the promise of an experience that is consistently delivered everywhere that you and your business show up. The key word here is CONSISTENT. This means that to be consistent, you want your personal style and your brand’s style to match. But this can be confusing… What if you don’t know your brand’s style? What if you don’t know your personal style? How do you figure it out so your style is “on-brand” and consistent? This is where self awareness, exploration and the help of a professional come in. The first thing to ask yourself…do your clothes send the wrong message?  Next, get started with how to dress on brand with some of my tips below. – HOW TO DRESS “ON-BRAND”: Define What “On-Brand” Means for You The first step to dressing “on-brand” is to know what “on-brand” means for you. What’s your personality? What’s your energy like? Is there a clothing style that you already wear and like? If you’re not crystal clear about your answers to these questions, I recommend working with someone who can help you unleash your signature brand personality. Choose Your Personal Style Once you know what...
5 Ways Gratitude Will Transform Your Business

5 Ways Gratitude Will Transform Your Business

Gratitude is all the rage, and for good reason. If you commit to practicing gratitude, it will transform your life. But did you know that gratitude can also transform your business? Gratitude instantly increases the power of your personal presence, helping you become a more magnetic (aka more successful) business leader. Here’s how. 5 Ways Gratitude Will Transform Your Business: 1. Gratitude helps you feel happy. Gratitude and happiness go hand and hand. The more gratitude you feel and express, the more happiness you will feel and express. The more happiness you feel and express, the more magnetic you will be as a business leader, attracting new clients and business relationships that will help grow your biz. 2. Gratitude helps you be present. Gratitude immediately brings you into the present moment because it helps you focus on the things you’re grateful for in your life right now. Presence (the ability to give someone your full, undivided attention) is key to a Powerful Personal Presence, immediately making people feel important and cared for when they’re around you. If you can give the gift of presence, you’ll be remembered and loved as someone who stands out from the masses of business owners who are too busy and too distracted to give their full attention. 3. Gratitude is the antidote to neediness and desperation. Imagine a business owner you know with a Powerful Personal Presence. Is that person needy or desperate? Probably not. Yet many women go about building their businesses based in at least one of these emotions. Gratitude will shift your mindset to abundance, immediately dissolving neediness and desperation, and...
3 Ways to Banish Mental Discomfort So You Can Show Up Powerfully

3 Ways to Banish Mental Discomfort So You Can Show Up Powerfully

The biggest barrier to Powerful Personal Presence is discomfort. Discomfort can show up in many forms, the two big ones being Physical Discomfort and Mental Discomfort. If you are lucky to have your general health, physical discomfort is fairly easy to eliminate. You eliminate physical discomfort by making sure your physical needs are met, such as getting enough sleep, wearing comfortable clothes, going to the bathroom when you need to, and eating regularly. Mental Discomfort, on the other hand can be a little more complicated. Mental discomfort can show up in the form of uncertainty, self doubt, worry, anxiety, disappointment, shame, embarrassment, comparison, fear, self criticism, and dissatisfaction…to name a few. Mental Discomfort, when not resolved is a HUGE barrier to Powerful Personal Presence. Fortunately, there are some straightforward ways to banish mental discomfort so you can start to show up as your most Powerful Self. Below, I want to share the top 3 ways to banish mental discomfort so you can show up powerfully as the face of your business. 3 Ways to Banish Mental Discomfort so you can show up powerfully: 1. Think of it as Normal Notice the discomfort, accept that you’re feeling it, and remember that millions of other people have felt this way before. Don’t make yourself wrong for feeling difficult emotions. Just accept them as a normal part of the human experience and move on.The biggest reason difficult emotions are hard to handle is because we make ourselves wrong for feeling them. Then we feel twice as bad. Think of a role model and how they have had to deal with similar situations...
How to Be Poised without Seeming Arrogant

How to Be Poised without Seeming Arrogant

When I tell my clients they must master “poise” to project a Magnetic Presence, some turn up their nose and say “but I don’t want to come off stiff and arrogant!” When I hear this comment, I know my client misunderstands the definition of poise, and because you might too, let’s straighten things out… Here’s my definition of a woman with poise: she moves and speaks with purpose. She shows confidence because she doesn’t need to fill the space with distracting movements and words. You can still show enthusiasm with poise. You don’t have to walk around like you’re wearing a straight jacket. In fact, I highly recommend that you don’t because it will drastically diminish your presence and power. When you show enthusiasm, you just do it with purpose and containment so your energy stays with you and doesn’t invade other people’s space. 3 simple adjustments you can make to become more poised: 1. Eliminate Excess Movements… Gestures Pacing Bobble Head (continually shaking your head in agreement when someone is talking) Nervous Ticks (biting your lip, tapping your pen, twirling your hair, etc) 2. Eliminate Excess Sounds… Saying uh-huh repetitively (this makes people feel like you’re rushing them…just give them some space to talk!) Over explaining (speak precisely… over explaining shows that you lack confidence in what you’re saying.) Making random sounds with your mouth  3. Remember to Breathe… Many women forget to breath when they feel nervous which causes them to appear stiff and insecure. To have poise, you must move with ease and grace which can only happen when you breathe! Master being poised and watch how...
7 Tips For Client-Attracting Head Shots

7 Tips For Client-Attracting Head Shots

Quality head shots are an important part of a successful signature brand. By quality head shots, I don’t mean a nice picture of you that your mom took… I mean professional photos with a professional photographer who knows how to bring out your unique awesomeness. If you find that… Your website and promotional materials don’t convey who you truly are and therefore don’t attract your ideal clients, Your current head shots don’t elevate the professionalism of your website and other marketing materials,and… Having a camera pointed in your general direction causes anxiety that negatively impacts the resulting images, Then you’ll want to find a brand photographer who specializes in helping women business owners express their signature brands through their photos. This special kind of photographer is adept at helping you express your unique brand personality on photoshoot day, as well as helping you have fun and feel at ease during the process! If you’re ready to step into the spotlight and build own unique brand, professional photos are a must. But before your session, be sure to check out my 7 tips below for ultimate success on photo shoot day. 7 Tips For Client-Attracting Head Shots 1. Loosen Up Sometimes women try way to hard in their photos and end up looking stiff and contrived. I like to shake out my body or do a little dance right before my picture is taken. This gets my energy moving naturally and results in photos that are authentic instead of stiff and posed. 2. Get Into a Confident Mindset Your mindset makes a big difference on photo shoot day. Two weeks leading up to your photo shoot,...
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